SEO vs Paid Traffic - Which Is Right For Your Business

SEO vs Paid Traffic - Which Is Right For Your Business Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!SEO vs Paid Traffic Which Is Right For Your Business?Updated On 21/11/2016Author : Pradeep KumarTopic : SEOShort URL : http://hbb.me/2eWt6Ax CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogMore leads and more sales.Ask any small business owner what they want more of and you will likely get one of these responses.Sales do not just magically appear out of nowhere with customers eagerly waiting. The key to driving more leads and sales to your business ultimately comes down to generating targeted traffic. In fact, how successful your business largely depends on the amount of the traffic you can generate.SEO vs Paid TrafficSEO (Search Engine Optimization) and PPC (Pay Per Click) are two of the most effective channels for driving traffic online. Both can get your business on the first page of the search results for target keywords.The end goal is the same for both but managing a campaign differ widely for the two. Here we take a closer at these two digital marketing strategies and how to decide which one is right for your business.What is SEO?Google relies on complex ranking algorithms to determine rankings in the organic search results.SEO involves optimizing your site to rank higher in Google, Yahoo, and Bing. This process involves conducting keyword research, optimizing content for relevant terms, building links from authority sites, and adhering to all webmaster guidelines. These techniques together help your site rank higher for target keywords.Here Are Some Pros Of SEO:Targeted traffic: Ranking for your target keywords can drive a considerable amount of traffic to your landing pages. And unlike other forms of paid advertising, pages on your site could potentially drive traffic to your business for years to come. SEO also drives traffic from multiple search engines.High ROI potential: Organic search results are all determined by ranking algorithms. SEO has a hi gh ROI potential as higher visibility translates to more clicks and conversions.Credibility: Implementing SEO into your site means building an authority site packed with valuable resources for your target market. This, in turn, helps your site generate more traffic and be recognized as an industry authority.SEO is an effective way to drive targeted traffic to your site.But results are not instant as it can take months or even years to start generating results depending on how competitive your industry is. Sites are also vulnerable to search engine algorithm updates. An algorithm update (e.g. Panda or Penguin) could result in a sharp decline of traffic.READWhat is the Best Way to Analyse If a Site Is Good for Link Building?What Is PPC?AdWords is a paid traffic form of advertising from Google.The search results include both paid and organic listings. Getting in the paid positions involves settings bids on target keywords and creating text ads that only appear for those search queries. As the name suggests, you only pay for each click on your ads.Here are some pros of PPC:Instant traffic: Even with a newly registered site, you could start driving targeted traffic to your pages with an AdWords campaign in a short period. This is incredibly advantageous as it means you can start generating sales right away from your landing pages.Targeting options: AdWords offers some features that make it easy to target your audience. For example, you can target online users in a certain region and even select when to show your ads (useful for local businesses).Detailed reports: AdWords also makes it incredibly easy to calculate the ROI of your campaigns. You can see which keywords are producing sales and which are only costing you clicks. This information is valuable to identify hidden opportunities.AdWords offers immediate results compared to SEO. But advertising on this platform also has its costs as you could quickly burn through your marketing budget. Another important consid eration is that all traffic to your landing pages stop when you end a campaign.ConclusionIf your business is still relatively new, you likely want to start generating sales right away with paid traffic. An AdWords campaign can drive immediate traffic to your landing pages and help your business connect with more potential prospects. Regardless of what industry you are in, SEO is still definitely worth the investment as the results are long lasting.A combination of both is certainly recommended but determining whether to invest in SEO or PPC ultimately depends on your budget and objectives.

40 Topic Suggestions for a Descriptive Paragraph

Descriptive writing calls for close attention to factual and  sensory details: show, dont tell. Whether your subject is as small as a strawberry or as large as a fruit farm,  you should begin by observing your subject closely. Examine it with all five senses, and write down any details and descriptions that come to mind. Next, go a little further afield with your list and associate your chosen topic or object with memories, opinions, and impressions. This list may give you some ideas for metaphors and possibly even a direction for your  paragraph or essay. Then make a list of verbs that could be  associated with your topic or object. This will help you have more variety than just buzzing be verbs and keep the writing and imagery descriptive and active. After your brainstorming phase, go through your list and decide which details and descriptions you like the most and are significant. Dont cross off the others, though. At this point in the project, you want to be open to any direction your imagination and writing take you. Good advice from Steven King from his book, On Writing: A Memoir of the Craft: If you want to be a successful writer, you must be able to describe [your subject], and in a way that will cause your reader to prickle with recognition....Thin description leaves the reader feeling bewildered and nearsighted. Overdescription buries him or her in details and images. The trick is to find a happy medium. 40 Topic Suggestions To get you  started,  here are 40 topic suggestions for a descriptive paragraph, essay, or speech.  These suggestions should help you discover a subject that especially  interests  you. If you dont start out with a topic that youre willing to spend some time with, your writing will show your lack of enthusiasm. If 40 is not enough, try this list of  more than 400 writing topics. If you need some advice for the drafting phase, see  Composing Descriptive Paragraphs and Essays and  How to Write a Descriptive Paragraph. a waiting rooma basketball, baseball glove, or tennis racketa smartphonea treasured belonginga laptop computera favorite restaurantyour dream houseyour ideal roommatea closetyour memory of a place that you visited as a childa lockeran accident scenea city bus or subway trainan unusual rooma childs secret hiding placea bowl of fruitan item left too long in your refrigeratorbackstage during a play or a concerta vase of flowersa restroom in a service stationa street that leads to your home or schoolyour favorite foodthe inside of a spaceshipthe scene at a concert or athletic eventan art exhibitan ideal apartmentyour old neighborhooda small town cemeterya pizzaa peta photographa hospital emergency rooma particular friend or family membera paintinga storefront windowan inspiring viewa work tablea character from a book, movie, or television programa refrigerator or washing machinea Halloween costume Source King, Stephen. On Writing: A Memoir of the Craft. Scribner, 2000.

Arctic National Wildlife Refuge Dispute - 965 Words

Arctic National Wildlife Refuge, or ANWR, is a refuge geared toward preserving national wildlife in northeastern Alaska. ANWR is about 19 million acres, in space, and contains a potential drilling spot for oil and petroleum. The potential drilling spot is a small area known as the 10-02 Area. It is only 1.5 million acres, or 8%, of ANWR, would even be considered for development (What is ANWR). The controversy surrounding ANWR is whether to drill or not to drill into the 10-02 area. Some people want to preserve the wilderness and to find more fuel-efficient technologies. Others want to lower gas prices and to create more job opportunities. If the government decides to drill for oil, it could possibly lead to about 17 billion barrels of oil,†¦show more content†¦Drilling in ANWR could greatly benefit the United States. It could boost the economy, decrease foreign oil trade, lower oil prices worldwide and create about 750,000 jobs, throughout the United States. On the other han d it could ruin ecosystems and tamper with wildlife’s habitats, for a less than significant amount of oil. Either way a decision has to be made. Prudhoe Bay is steadily declining. The question is whether the government wants to continue paying the high price of foreign imports or drill at ANWR and potentially ruin fragile and ecologically sensitive ecosystems. Works Cited â€Å"Arctic National Wildlife Refuge.† Defenders.org. 2008. Defenders of Wildlife. 19 Oct. 2008. . â€Å"Making the Case for ANWR†. ANWR.org 2008. Frontier Communications. 19 Oct. 2008. http://www.anwr.org/Background/Making-the-Case-for-ANWR.php. â€Å"Top Ten Reasons to Support ANWR Development.† ANWR.org 2008. Frontier Communications. 19 Oct. 2008. http://www.anwr.org/ANWR-Basics/Top-ten-reasons-to-support-ANWR-development.php. Tsang, Clara. â€Å"Arguments Against Drilling in ANWR.† 19 Oct. 2008. . â€Å"What Development of Alaska’s Arctic Coastal Plain Means to Louisiana.† ANWR.org 2008. Frontier Communications. 19 Oct. 2008. . â€Å"What is ANWR and Where is it?† ANWR.org 2008. Frontier Communications. 19 Oct. 2008. http://www.anwr.org/ANWR-Basics/What-is-ANWR-and-where-is-it.php. â€Å"Wildlife Impacts from Oil Drilling in theShow MoreRelatedOil Exploration Should Be Banned1239 Words   |  5 Pagescase of the Arctic For over twenty thousand years the Arctic has been inhibited by human life. The Arctic territory comprises of eight states: Sweden, Norway, the Russian Federation, Canada, Denmark, Finland, Iceland and the United States, with a population surpassing four million people. It is estimated that 22% of the world’s undiscovered oil and gas reserve is located in the arctic (United States Geological Survey, 2008). Such a large potential energy supply causes inevitable dispute with respectRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagescentury. 3. Social history—20th century. 4. World politics—20th century. I. Adas, Michael, 1943– II. American Historical Association. D421.E77 2010 909.82—dc22 2009052961 The paper used in this publication meets the requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992 Printed in the United States of America 2 4 6 8 9 7 5 3 1 C ONTENTS Introduction Michael Adas 1 1 World Migration in the Long

Online Retailing through the Five Porter´s Force Model

Part I. Analysis of online retailing (B2C) industry by Five Porter’s Force Model 1. Bargaining Power of Customers The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too. 2. Bargaining Power of Suppliers The bargaining power of suppliers is medium. Since corporates conditions vary, whether the power of suppliers is strong should be determined accordingly. But to survive in the online retailing industry, keeping a close relationship with the suppliers is imperative. Many of the multi-national companies in the industry is depending on limited numbers of suppliers that are concentrated in production, differentiated in products, and not heavily relied on a single industry, which give them great bargaining power and can better facilitate the corporations’ success. Small companies may not have established such strong alliance with its vendors. 3. Substitutes The threat ofShow MoreRelatedPorters Five Forces1232 Words   |  5 Pageshead: The Theory of Porter’s Five Forces Porters Five Forces Kimberly S. Lawson 1018525 American Military University 04 October 2012 Abstract Michael Porter’s Five Forces model is a very sophisticated theory for calculating a company s economical standing. Michael Porter established a structure that shapes a structure that monitors an industry and is often used in strategic planning. Porter s detailed five forces model is one of the most frequentlyRead MoreA Critical Evaluation of Multi-Channel Retailing in the Uk Today2994 Words   |  12 PagesContents 1.0 The current retail environment 3 1.1 Pestel Factors 5 1.2 Porters 5 Forces Analysis 6 2.1 Successful Multi-Channel Retailers 9 2.2 Success Stories 10 2.3 Channels Working Together 11 3.0 Important aspects of being a Multi-Channel Retailer 13 3.2 The right Channel for the right Company 14 3.1 The Target Customer 17 4.0 Conclusion 18 5.0 Referencing 19 5.1 Bibliography 20 1.0 The current multi-channel environment A report by the Information TechnologyRead MoreDescription Of An American Retailing Industry Essay1902 Words   |  8 PagesDescription of Industry: Industry: American Retailing Industry, for example, Target Corporation is an American retailing industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. Sector: Retailing as a sector includes subordinated services, such as delivery. The term retailer is also applied where a service provider services the small orders of a large number of individuals. Market Segment: InRead MoreCompany Analysis and Recommendations for ASOS3874 Words   |  16 Pages_Toc330284903 Organizational Environment PAGEREF _Toc330284903 h 1 HYPERLINK l _Toc330284904 Organizational Analysis PAGEREF _Toc330284904 h 1 HYPERLINK l _Toc330284905 SWOT Analysis PAGEREF _Toc330284905 h 1 HYPERLINK l _Toc330284906 Porters Five Forces PAGEREF _Toc330284906 h 1 HYPERLINK l _Toc330284907 Key Business Challenges PAGEREF _Toc330284907 h 2 HYPERLINK l _Toc330284908 Critique of Leadership Issues PAGEREF _Toc330284908 h 2 HYPERLINK l _Toc330284909 Recommendations PAGEREFRead MoreIntro to Marketing Tesc Assignment 11428 Words   |  6 Pagesindustry (e.g., grocery retailing, the airline industry, etc.), and apply Porter s Five Forces Model to discuss that industry s competitive forces and their relative influence. Michael E. Porter, a renowned business strategist, identified five competitive forces that influence planning strategies that businesses use. 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Debatable Issue on Leadership Role of Nurses

Question: Describe about the Debatable Issue on Leadership Role of Nurses. Answer: Nursing is facing more changes and more challenges in contemporary time. Many professionals and experts are taking part in the debate and several summits and discussions are being made to make the current situation better. One of the controversial topics that are gaining attention in deciding the future of nursing is whether leadership role has to be given to the nurses working in a hospital or nursing home or not. The essay is based on the said topic. A discussion of the selected topic will be done analyzing the various concepts and theories of leadership quality. Nurses are not given that leadership authority in their working and are merely given the job to do as directed by the doctors and other higher authorities in a hospital or other care units. This raises questions on the ability of a nurse. According to Barr, Jill and Lesley (201), a leaders role is to elicit effective performance from others. This also involves leading and influencing shared values and expectations to enhance the planned goals of the organization and improve overall performance. As argued by Bower and Fay Louise (103), some leaders are natural leaders and that leaders cannot be created. Traditionally, it was viewed that leaders have certain personality traits that compel others to follow them. These traits include confidence, courage, ethical fitness and the ability to prioritize. But the same concept has been debated and it is viewed that with due experience and the ability to cope with situation enhances the ability of a person to become a leader. As pointed out by Child (21), sometimes, few nurses become role model for other nurses because of their leadership quality and the ability to handle the situation at tough times. So in such situations, leadership quality of a nurse cannot be challenged. It has been pointed out by Feldman, Harriet and Martha (13), autocratic leaders are effective in an organization because they create structure and they are the one who determine the needs of the organization. But, autocratic leaders become abusive at time and can create fear among the employees in the organization. At the same time, it has certain advantages because an autocratic leader is responsible for taking all kind of decisions for an organization and thus other employees just have to follow the orders given by the authority. In case of nursing, the same cannot be applicable because nursing involves dealing with emergency situations. For emergency situations, all that counts is experience. When the nurses are given the role of a leader, it is expected that the situation can be handled in a better way (Jeansonne and Priscilla, 210). If the leadership role is not given to the nurses then weak and poor performances of the organization is not recognized. In this respect, it can als o be said that when a mature person is given the authority to take hold of the situation, the outcome can be different and better. There are many advantages that can be highlighted when leadership role is given to the nurses. Primarily, in emergency situations, the nurses will have the opportunity to take prompt decision which is the most important factor in a hospital or a care unit. In case, if decisions remain pending then it might result in certain serious conditions as well. Nurses with good experience can easily be given the role of a leader (Lusiani et al. 45). Nurses often devote long hours in the workplace than the doctors. This also adds to the fact the nurses could be more aware of the happening in the care unit than the represented leaders. Apart from that, other members working in the same workplace can also rely on those nurses who have been given the role of a leader (Barr, Jill and Lesley, 75). The importance of experience cannot be neglected and it can be even said that experience plays a great role in creation of a leader. The role of a nurse in the recent time in major hospitals and other nursing and care units is merely to obey the instructions given to them and not any kind of leadership. Nurses are generally given the task of taking care of the patients and follow the instructions as prescribed by the doctor. Thus, the doctors play the primary role of a leader. It is viewed that doctors are more educated and professional than the nurses and thus, they have better knowledge of how the patients are to be treated and for the same reason, the nurses are not allowed to participate in making any kind of decision (Shaw and Sally, 35). But, it has to be kept in mind that the role of a leader is not limited to taking care of the patients but it is also related to managing situations of the workplace. In a care unit, responding to the emergency situation is what matters the most and for the same reason, long-time working and experienced nurses can easily be given the role of a leader who would have the autho rity of taking prompt decision as per the call of the situation. Transitional leadership is another style that has become very relevant in the recent time. This leadership style is evident because it does not support the fact that there should be a particular leader in an organization. But, transitional leadership calls for change in leadership whenever it is required (Simon and Hannes, 210). This type of leadership has been practiced in major organizations and it can be said that transitional leadership might be the best possible form of leadership in the field of nursing. When an autocratic leadership style is used then other persons in the organization have to wait for the order or permission to be given to proceed with the work. It might happen that the autocratic leader does not have much knowledge about the situation and is not capable enough to comment on the situation. Here, the autocratic leader fails to cope up with the situation. When the same approach is made by someone who has better understanding of the situation, the outcome of the situation is bound to produce positive result (Jeansonne and Priscilla, 32). If the same situation is viewed in respect to a nursing or care unit, the importance of a nurse in making decisions can easily be understood. This opens up a wider horizon for giving the leadership role to the experienced and existed nurses in the workplace. By the end of the discussion, it can be said that style of leadership in nursing depends on the association of nurses with the patients, service users and other team members as well. When the nurses are given the leadership role, real time feedback can be expected and continuous working of the nursing or other care units can be ensured easily. Moreover, when leadership role is given to the experienced nurses, the junior nurses alongside can also learn from them. This enables learning and practicing at the same time. As already mentioned, transitional leadership can the most fruitful type of leadership to be practiced in the hospital or other health care centers. Thus, the long debated topic whether leadership role can be given to the nurses in the nursing field can be concluded with a positive nod. Works cited: Barr, Jill, and Lesley Dowding.Leadership in health care. Sage, 2015. Bower, Fay Louise.Nurses Taking The Lead. Philadelphia: W.B. Saunders Co., 2012. Child, Anne P.Keeping Patients Safe. Washington, D.C.: National Academies Press, 2014. Feldman, Harriet R and Martha J Greenberg.Educating Nurses For Leadership. New York: Springer Pub. Co., 2015. Jeansonne, Priscilla R. "Controversies In Critical Care Nursing".Dimensions of Critical Care Nursing8.6 2015: 367. 2014 Lusiani, Maria, Jean-Louis Denis, and Ann Langley. "Plural Leadership in Health Care Organizations."The Oxford Handbook of Health Care Management2016: 210. 2013 Shaw, Sally.International Council of Nurses. Oxford: Blackwell Pub., 2014. Simons, Tony, and Hannes Leroy. "Issues in researching leadership in health care organizations."Leading in Health Care Organizations: Improving Safety, Satisfaction and Financial Performance (Advances in Health Care Management, Volume 14) Emerald Group Publishing Limited14 2013: 221-234. 2012

Assessing how macroeconomics affects the remote industry and Operating environments

Introduction The study of macroeconomics has become very important in the contemporary world of business and economic practices. Generally, macroeconomics involves decision made by households and firms (including government), more so in relation of how the scarce resources can be allocated in order to effectively carry out production, trade and consumption. Advertising We will write a custom research paper sample on Assessing how macroeconomics affects the remote industry and Operating environments specifically for you for only $16.05 $11/page Learn More Viewed from a different perspective, the success of economic practices depend on the levels of demand and supply prevailing in a certain market environment, which tend to have influence on price level of products and the general consumers’ purchase behaviour. Moreover, the effect of macroeconomic variables on the economy’s gross domestic product determines the success of an economy mainly in relation to employment levels, investment, inflation levels, and resource distribution among others. An organization’s external environment is normally affected by the remote environment, the industry environment, and the operating environment, all of which are macroeconomic aspects that may in one way or another affect the profitability of an organization both in the short and long term. In a national level, macroeconomic forces influence the level of government participation in economic activities as well as influencing government’s decisions pertaining to economy’s capital structure. In this case, macroeconomic variables determine the level of gross national income of a country, which is usually measured by net worth of economic activities including production in the economy over a specific period of time, mostly one fiscal year. One notable aspect of macroeconomics is the fact that economic growth rate tends to change frequently due to volatility of hou seholds’ living standards and changes in income distribution among different groups of people in a country. Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, given that it is not always possible to maintain equity and status quo in an economy, GNP tends to focus on measuring the scale of income and wealth inequalities in the country. Therefore, it is worth noting that, as the GDP measures the economic value of all final goods and services in the economy in a fiscal year, it becomes a valuable determinant and indicator of a country’s economic status. According to Barro (2008, pp 2), performance of the overall economy matters to the citizens of a country because it influences incomes, job prospects and prices; therefore, it is important for the government to understand how macroeconomics work. Generally, macroeconomics are usually characterized by various vari ables that include among others the â€Å"health of an economy: aggregate output or income, the unemployment rate, the inflation rate, and the interest rate† (Barro, 2008). First, unemployment is a common phenomenon in most countries; however, the level of unemployment differs from one country to another depending on the number of non-working labor force in a country. In simple terms, labor force includes the working population as well as people who are in process of hunting for jobs; however, people who are voluntarily unemployed (either formally or informally) are disqualified from this definition of labor force. Nevertheless, it is impossible to bring down the rate of unemployment to zero in an ideal economy. The second macroeconomic variable is inflation rate, which is simply described as the tendency of general price levels rising relative to the production capacity in the economy over a given period of time. In other words, there is a high supply of money in the hands o f households and firms in the economy thus increasing the aggregate demand beyond the aggregate supply, thus forcing prices of goods and services to rise. One significant measure of inflation is the consumer price index and producer price index applicable to households and firms for the purchase of consumer goods and producer goods respectively. In addition to this, the GDP price deflator is also used as an inflation measure particularly on national and public goods and services. The third variable of macroeconomics is the health of the economy, which is measured by the economy’s GDP. Normally, the production of goods and services usually generates income within the specific period of production, thus GDP measures the economic value of products at the prevailing market prices during the period under consideration; however, recycled goods are eliminated from this calculation.Advertising We will write a custom research paper sample on Assessing how macroeconomics affects the remote industry and Operating environments specifically for you for only $16.05 $11/page Learn More The fourth and last macroeconomics variable is the interest rate prevailing in the economy, which is the measure of the cost of capital. In an ideal economy, the level of interest rate will influence economic activities including investment by firms and government, for instance, a high mortgage rate will discourage investment in housing while a high bond rate will increase the chances of government expenditure on investment as households and firms are more likely buy the bonds. Nevertheless, it is important to point out that the level of interest rate is affected by fiscal and monetary policies prevailing in the economy. However, according to Okun and Tobin (1983, pp. 12), interest rates do not respond to inflation as the classical theories suggest. Theories associated with macroeconomics There are several macroeconomic theories that tend to explain the f unctioning of an economy, among them being the â€Å"classical economics theory, Keynesian economics, monetarism theory, the new classical theory, and the supply-side economics† (Solow, 1998). The classical economic theory signifies the beliefs of the classical economists who believed in the existence of full employment in an economy, mainly brought about by the fluctuation of the price of labor (wage rate) over a given period of time. In this case, the demand and supply of labor vis-à  -vis the demand and supply of employment opportunities will affect wage rate upwards or downwards; for instance, when the labor supply is higher than the available jobs, demand for labor will decline and the effect would be a decline in wages. This process will continue until there is equilibrium between the demand and supply of jobs and labor; thus, full employment will be determined by labor supply and demand in the economy and the prevailing wage rate. In the product market, classical theorists argue that the forces of demand and supply determine the price level, and thus government intervention will be unnecessary as long as market mechanisms are working and there is full employment.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the classical economists, the monetary policy would only affect prices but not employment. They perceived the fiscal policy as harmful in the cases of government borrowing, as the amount of money available for private investment and household consumption will decline from the economy, an aspect commonly referred to as crowding out. Nevertheless, the government can increase taxation in order to raise money for its expenditure; however, the result would be to discourage consumption as purchasing power of households is reduced, as well as private investment as income from firms is reduced. According to Solow (1998, pp 11), many modern Keynesians like James and Paul, pointed out that Keynesian economics is an environment of imperfect competition in which business firms have control over their own prices. Keynes explained that classical theories are not effective since they had ignored the aspect of aggregate demand, and the possibility of existence of demand deficit in the economy. In this case, monetary and fiscal policies play a vital role in influencing private investment and consumption; for instance, changes in money supply affect the interest to be applied in the economy, thus having a direct influence on cost of borrowing and the level of investment to be undertaken by firms, and consumption by households. Monetarism theory argues that market forces are vital in aligning economic activities, given the fact that labor force may not be available always. It discounts fiscal policy as ineffective in altering output and employment; however, while monetary policy is effective, there may be inadequacy of competency in formulation of sustainable monetary policies and in this case making it difficult to put a boundary between the success rate of monetary and fiscal policies. According to Snow and Vane (1997, pp 337), the new classical economic theory was because of the inflation in 1960’s and 1970’s, which provides a framework to suppor t the fact that â€Å"neither fiscal nor monetary policy can be effective in altering the output and employment levels in a systematic manner† (Snow and Vane,1997). Macroeconomics in relation to the operating environment and remote industry Primarily, macroeconomics focuses on the issues pertaining to the general business environment in which a business operates. Factors that constitute economic environment may include; the type of an economic system of a country; general trends in production, employment, income, prices, taxes and interest; structures and trends in the working of financial institutions; magnitude of trend in foreign trends; trends in labor and capital markets; government’s economic policies and social factors such as property rights, customs and habits (Kesavan, et al, 2005, pp. 8). According to Mukherjee (2007, pp 82), scarcity of goods is common with the character of human wants changing with time. A society’s economic problem refers to scar city of resources at large. The law of scarcity also gives rise to the economizing problem, which has been divided into three issues including â€Å"how, what and for whom.† He also explains these problems as what commodities to produce and in what quantities, how to produce the desirable quantity of goods and services, for whom to produce the goods and services, are the economy utilities being fully utilized or are some lying idle and unemployed? Is the economy’s capacity to produce growing or is it remaining stagnant?† A full employed economy must give up one good in order to produce another one. Here are some concepts that relate to the business environment – scarcity, opportunity cost, specialization, marginal decision making. Resources are always scarce, thus, the amount of goods produced in an economy is always limited. However, more goods can be produced by increasing on the quality of resources. Since resources normally tend to be specialized, as a society produces more and more of one commodity, it must give up an increasing amount of another commodity. Marginal decision-making means that each move indicates that the society is getting extra benefit that exceeds extra costs. In this case, the marginal cost of an additional amount should equal the marginal benefit of that additional amount (Mukherjee, 2007, pp89). According to Miles and Scott (2005, pp 10), macroeconomics is about dynamics that change the nature of a firm’s market and its competitors and the demands the firm places on its managers and staff. An example is the case of two United States car manufacturers; general motors and ford 30 years ago. During this period, the management of GM and Ford had to cope with how the economy operates. The major technical revolution has been the IT technology, which has led to change in how cars are manufactured and marketed, leading to increased skilled workforce. The competition between how cars are manufactured in different countries has become intense, while oil prices have increased over this 30 years period, leading to a rise in demand of different types of cars. Governments across the world have responded to the damaging environment impact of burning fossil fuels by raising gasoline taxes and requiring strict emission controls, thus affecting the designs of cars. These economic trends have hence changed the business environment for car producers companies. However, coping with technical change and shifting patterns of demand for new types of cars, as well as ensuring a sufficient number of trained workers and battling against foreign competitors have been an important strategy of how GM and Ford have remained profitable. All factors that these two car manufacturers had to cope with are macroeconomic. To create value added factors of production, labor has to be paid wages, salary, and overtime, while the owners of capital are paid in form of rent, dividend payment, interest payments or thr ough retained profits. According to Solow (1998, pp 11), today’s macroeconomic theory approach on market for goods tends towards the state of perfect competition. However, monopolistic competition and the macroeconomic theory assume that markets are imperfect to allow sellers have some power over price. In this case, macroeconomics has been integrated into theoretical and policy models of industrial and developing economies. Here, the market for products, supplies, and cost of raw materials and labor, interest rates and international competitiveness, all influence the performance of business. The difficulties of year-to-year growth in GDP are always a reminder that economists have not learnt on strategies that can control business cycle. Nevertheless, trade and capital movements have linked the world economies to a unified trade and financial systems. Most managers are concerned by the way in which an economic outlook will affect their business. They are also concerned with the issue of permanent employment and prevention of inflation. Normally, the closer the economy is to full employment, the lower the unemployment rate, and the greater the build up of inflationary pressure. Nevertheless, excessive demand on the available capacity and labor supply leads to increase in wages and prices, rise in interest rates and balance of payment disequilibrium (Adams, 2002, pp 12). A remote environment is normally slow – acting, thus firms established in such environments struggle to compete. However, for an industry to perform well, it must outwit all the barriers of trade. Generally, there are factors that affect remote industries, which include customers and competitors. Products in a market are influence mainly by the size and growth of demand depending on a country’s economy state. An industry structure includes suppliers, buyers, entrants, substitutes, and direct competition from within. If the competition is high, profitability in industries is low. One of the factors that lead to high competition is the easy entry of new competitors to the markets. In addition, if slow growth is combined with excess capacity and high exit barriers, then it leads to low profitability. It should therefore be realized that good returns in a business always lead to many new entries to that market, as they seek to benefit from the high returns. Corporate finance is another important area that particularly concerns the impact of agency relations within firms on financial and investment decisions, and hence on the valuation of financial instruments within firms. Primarily, corporate financing is associated with monetary policy and taxes, which in turn affect the macroeconomic changes in these policies. Pricing models and theories in macroeconomics also fall under corporate finance. Macroeconomic has also a common interest with finance in the areas of financial markets and asset pricing. Moreover, macroeconomics models are regularly used by firms, businesses corporations, and government as an aid in economic policies and business strategy. Conclusion Macroeconomics is all about dynamics that change the nature of a firm’s market and its competitors, AS WELL AS the demands the firm places on its managers and staff. An organization’s external environment is normally affected by the remote environment, the industry environment, and the operating environment. In broader perspective, macroeconomics reviews how an increase or decrease in net profits affects a country’s capital. The rate of economic growth changes over time because of the average living standard of people and change of distribution of income of different groups of people in a country. References Adams, F. (2002). Perspective on the new economy. NY: World scientific publishers. Barro, R. (2008). Macroeconomics: A modern approach. NY: Cengage learning Publishers. Kesavan, R. et al. (2005). Engineering economics and financial accounting. Ne w Delhi: Firewall Media. Miles, D. and Scott, A. (2005). Macroeconomics: understanding the wealth of nations. Second edition. NJ: John Wiley and Sons. Mukherjee, S. (2007). Modern Economic Theory. New Delhi: New Age International. Okun, M. and Tobin, J. (1983). Macroeconomics, prices, and quantities. Washington DC: Brookings institutions publishers. Snow, B, and Vane, H. (1997). History of economic thought. NY: Routledge publishers. Solow, R. (1998). Monopolistic competition and macroeconomic theory. Second edition. Cambridge: Cambridge university press. 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Marco Polo And His Travels Through Asia Essays - Marco Polo

Marco Polo And His Travels Through Asia Essays - Marco Polo Marco Polo And His Travels Through Asia Marco Polo and His Travels through Asia The Question I am asking in my essay is, Why did Marco Polo go? I think his reason for exploring new lands is not because he had dreams of conquest, but because he was in fact trying to find a new trading market. Marco Polo was born in Venice, Italy in 1254. His father Niccolo was a prosperous merchant who imported luxury goods from Asia. When Marco was just six years old, his father sailed off to Istanbul(then called Constantinople) and didnt come back for nine years. Marcos mother died shortly after his 16th birthday, just before his father got back from his voyage. Two years later he set out again, this time taking his son. Marco Polo was just 17 years old when he left Venice for the first time in his life . He would nearly be 42 years of age when he saw it again. So the journey to Asia had begun. The first place the Polos reached was lesser Armenia where Marco had begun to observe new and different kinds of people. He was not always impressed. In former times its gentry were esteemed expert and brave soldiers but at the present day great drinkers. From Lesser Armenia, the Polos traveled to Anatolia in Eastern Turkey (then called Turkomania). Here Marco marveled at the horses, mules, handsome carpets and fine skills. Next came greater Armenia where Mount Arat towered nearly eighteen thousand feet into the heavens. At the top of this mountain, Marco knew, Noahs ark finally came to rest, but there was too much snow that covered the upper slopes so that no one could climb it and search for the ark. No one did climb it until 1829. Those explorers did not find the ark, but later explorers found evidence of fossilized wood. The next place the Polos voyage took them to was Zorzania (today part of Georgia). Marco became interested at a geyser grushing oil. He noticed that people used the oil to cure rashes and skin related problems, and also burned it for light. The European people had forgotten this method which their ancestors would be familiar with . In the city of Mosul, the Polos saw the finely woven cloth still called muslin today. The Nestorian Christians that lived there especially interested Marco. Although Marco wrote about the city of Baghdad, it is not yet certain that the Polos actually visited it. Still, Marco did hear many miraculous stories about the area and was eager to write about it . Next, the Polos arrived in Tabriz, the greatest pearl market in the world. They moved on quickly to Saba in Persia. Marco saw the tombs of the three wise men Casper, Melchior and Balthasar, who of course visited the baby Jesus. Marco had high Praise for Persia, including horses, donkeys, grain fruits, wild game, military equipment, beautiful embroidery done by women and young people, and turquoises(Turkish stone) . The next place the Polos visited was probably the biggest obstacle thus far. They entered a place in Persia overwhelmed with bandits known as Karaunas. Karaunas scoured the country and plunder everything in their reach . For safetys sake, the Polos joined up with a larger caravan to travel with through the region. However, the bandits still went after the large caravan and attacked it murdering many people and others were sold into slavery. Luckily, the Polos escaped without any harm and continued their long journey. The next part of their journey, the Polos decided to go to the Plateau of Iran and into the city of Hormuz on the Persian Gulf. None of the Polos particularly liked Hormuz. The summer air was poisonous. Marco says, sixty-five hundred soldiers were caught outside the city during a windstorm. Everyone of them suffocated. When the people of Hormuz tried to bury them, the corpses crumbled apart . Their journey then took them across a huge salt desert whose green water was too bitter and salty to drink. They then made it to a place called Tunocain. In my opinion, this place has the most beautiful women in the world said Marco. From Tunocain, the Polos went on to Sapurgan,